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Ashley Lauren 12238 Prom Dress

$398.00
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Ashley Lauren 12238: Shimmer Jersey Halter Prom Dress 

Product Overview

  • Sparkle Factor: Luminous Shimmer Jersey Fabric
  • "Wow" Detail: Plunging Halter Neckline & Ruched Bow Bodice

Old Hollywood glamour meets modern drama—this liquid-shine gown drapes your curves in shimmering elegance while the romantic bow detail adds a flirty, feminine finish.

Stylist's Tip

The ruched bodice is incredibly forgiving and flattering on the midsection. Pair with dangly earrings to complement the halter neckline, and let your hair fall softly to one side to showcase the stunning open back.

Dress Details and Specifications

Dress Details

  • Luxurious shimmer jersey catches light with every movement, creating a stunning liquid-metal effect that photographs beautifully.
  • Strategic ruching at the bodice smooths and flatters while the front bow adds romantic dimension at the waist.
  • The dramatic open low back balances the plunging front neckline for a cohesive, sophisticated design.

Dress Specifications

  • Style Number: 12238
  • Designer: Ashley Lauren
  • Fabric: Shimmer Jersey
  • Neckline: Plunging Halter
  • Back Style: Open Low Back
  • Sleeves: Sleeveless Halter
  • Available Colors: Pink, Sky Blue, Red, Royal Blue

Ships Nationwide

Free shipping on orders over $350. Insured delivery with signature required across the USA.

Looking for a neckline that frames your face beautifully? Explore all Halter Neckline dresses to find your perfect look.

Why Shop at Prom Headquarters?

  • Personal Fit Verification: Before your order is finalized, it undergoes our signature fit verification. Our in-house stylists personally review the measurements you provide, comparing them against the designer's official size chart while considering the gown's unique silhouette and fabric. If our analysis reveals an opportunity to perfect the fit—such as using a different size for an open-back style, or that a mermaid cut may be too tight on the hips—we pause the order and reach out personally to review the findings with you. This extra step is our commitment to preventing sizing mistakes and ensuring your gown arrives with the best possible fit.
  • Authenticity & Payment Security: As a 100% Authorized Retailer, your gown is guaranteed authentic. If your chosen style cannot be secured from the designer, you receive an immediate and full refund.
  • Fast & Insured Shipping: Your dress is shipped with care and requires a signature for delivery, ensuring it arrives safely.

Helpful Information

What undergarments work with a plunging halter and open back?

Sticky bra cups or a plunge adhesive bra are your best options—they'll provide support without any visible straps. The ruched bodice also offers some built-in structure to help you feel secure.

Does shimmer jersey fabric wrinkle easily?

Shimmer jersey is wonderfully low-maintenance—it resists wrinkles and bounces back quickly. If needed, a handheld steamer on low heat will smooth out any packing creases beautifully.

Cleaning

  • Do not wash
  • Do not dry clean
  • Spot clean only by professional cleaner
  • Follow material specification for cleaning instructions (Polyester, Satin, Crepe, Mikado, Tulle, Chiffon, Taffeta, etc.)
  • Remove brooches or other trims before cleaning
  • Do not iron or steam over beads and sequins
  • Light steam only – do not iron over pleats, beads, or sequins

How to care for your dress

  • Do not turn inside out
  • Do not try to clean your dress at home. Spot cleaning should be done by a professional dry cleaner
  • Steaming the dress will remove any wrinkles and allow the dress to return to its natural shape
  • Sunlight causes fading and discoloration. Keep the dress in a dark space.
  • Store your dress by hanging it in a cloth garment bag or in an acid-free box