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Ashley Lauren 12240 Prom Dress

$638.00
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Ashley Lauren 12240: Shimmer Jersey Corset Prom Dress 

Product Overview

  • Sparkle Factor: Heat-Set Stone Corset Bodice on Shimmer Jersey
  • Silhouette: Glamorous Fitted Gown with Thigh-High Slit

Double the drama—a crystal-encrusted corset meets sculptural cascading ruffles in this show-stopping gown that delivers sparkle and movement in equal measure.

Stylist's Tip

The heat-set stones on the bodice provide all the sparkle you need, so skip the statement necklace and let your shoulders shine. A sleek updo will showcase the strapless neckline and draw attention to those stunning details.

Dress Details and Specifications

Dress Details

  • The corset bodice is adorned with heat-set stones that catch light brilliantly while cinching your waist to perfection.
  • Cascading ruffle details frame the thigh-high slit, adding romantic dimension and stunning movement with every step.
  • Luxurious shimmer jersey creates a liquid-shine effect that photographs beautifully and drapes elegantly.

Dress Specifications

  • Style Number: 12240
  • Designer: Ashley Lauren
  • Fabric: Shimmer Jersey
  • Neckline: Strapless Sweetheart
  • Back Style: Mid-Open Back with Zipper Closure
  • Sleeves: Strapless
  • Available Colors: Turquoise, Pink, Lilac, Royal Blue

Ships Nationwide

Free shipping on orders over $350. Insured delivery with signature required across the USA.

Ready to make an entrance with stunning ruffle details? Explore all Ruffled prom dresses to find your perfect look.

Why Shop at Prom Headquarters?

  • Personal Fit Verification: Before your order is finalized, it undergoes our signature fit verification. Our in-house stylists personally review the measurements you provide, comparing them against the designer's official size chart while considering the gown's unique silhouette and fabric. If our analysis reveals an opportunity to perfect the fit—such as using a different size for an open-back style, or that a mermaid cut may be too tight on the hips—we pause the order and reach out personally to review the findings with you. This extra step is our commitment to preventing sizing mistakes and ensuring your gown arrives with the best possible fit.
  • Authenticity & Payment Security: As a 100% Authorized Retailer, your gown is guaranteed authentic. If your chosen style cannot be secured from the designer, you receive an immediate and full refund.
  • Fast & Insured Shipping: Your dress is shipped with care and requires a signature for delivery, ensuring it arrives safely.

Helpful Information

Are heat-set stones durable for an entire evening?

Yes! Heat-set stones are permanently bonded to the fabric using heat and pressure, making them far more secure than glued rhinestones. They're designed to stay sparkling through dancing and celebration.

How do I keep the cascading ruffle looking fresh?

Shimmer jersey naturally resists wrinkles, and the ruffles are cut to hold their shape. Store hanging in a breathable garment bag, and a quick steam before the event will ensure everything looks perfect.

Cleaning

  • Do not wash
  • Do not dry clean
  • Spot clean only by professional cleaner
  • Follow material specification for cleaning instructions (Polyester, Satin, Crepe, Mikado, Tulle, Chiffon, Taffeta, etc.)
  • Remove brooches or other trims before cleaning
  • Do not iron or steam over beads and sequins
  • Light steam only – do not iron over pleats, beads, or sequins

How to care for your dress

  • Do not turn inside out
  • Do not try to clean your dress at home. Spot cleaning should be done by a professional dry cleaner
  • Steaming the dress will remove any wrinkles and allow the dress to return to its natural shape
  • Sunlight causes fading and discoloration. Keep the dress in a dark space.
  • Store your dress by hanging it in a cloth garment bag or in an acid-free box