Ellie Wilde EW37002: Floral Fit-and-Flare Prom Dress
Product Overview
- Sparkle Factor: Stone-accented floral cups that catch the light
- Silhouette: Fit-and-flare with a high slit and sweeping train
- "Wow" Detail: Sheer side cutouts and a lace-up back
Sheer side cutouts frame the waist while stone accents sparkle across the black floral sweetheart cups. A high slit and sweeping train turn every step into a photo moment.
Stylist's Tip
Let the print lead: choose crystal drop earrings that echo the stone accents and skip the necklace to keep the sweetheart neckline clean. A metallic or nude strappy heel keeps the line long when the slit opens.
Dress Details and Specifications
Dress Details
- Ruching through the waist and hips shapes a smooth, defined line that flatters in photos.
- Sheer side cutouts frame the waist for a sculpted hourglass effect.
- Stretch floral print knit moves with you from the first photo to the last dance.
Dress Specifications
- Style Number: EW37002
- Designer: Ellie Wilde
- Fabric: Stretch Floral Print Knit with Stone Accents
- Neckline: Strapless Sweetheart
- Back Style: Lace-up back with mid-back cutout
- Sleeves: Strapless
- Size Range: 2
- Available Colors: Black/Multi
Ships Nationwide
Free shipping on orders over $350. Insured delivery with signature required across the USA. No sales tax on orders shipped outside South Carolina.
Your prom photos will thank you. Explore all floral prom dresses to find your perfect look.
Why Shop at Prom Headquarters?
- Personal Fit Verification: Before your order is finalized, it undergoes our signature fit verification. Our in-house stylists personally review the measurements you provide, comparing them against the designer's official size chart while considering the gown's unique silhouette and fabric. If our analysis reveals an opportunity to perfect the fit, such as using a different size for an open-back style, or that a mermaid cut may be too tight on the hips, we pause the order and reach out personally to review the findings with you. This extra step is our commitment to preventing sizing mistakes and ensuring your gown arrives with the best possible fit.
- Authenticity & Payment Security: As a 100% Authorized Retailer, your gown is guaranteed authentic. If your chosen style cannot be secured from the designer, you receive an immediate and full refund.
- Fast & Insured Shipping: Your dress is shipped with care and requires a signature for delivery, ensuring it arrives safely.
Helpful Information
How should a stretch knit fit-and-flare feel when it fits correctly?
It should feel smooth and snug through the bodice, waist, and hips, then release into the flare without pulling across the seat. Because the knit stretches, sizing down for a tighter look can strain the side cutouts. Enter your measurements when you order and our stylists will verify the best size for you.
How do I keep a strapless sweetheart gown secure through a night of dancing?
Wear a silicone-grip strapless bra or adhesive cups, and press fashion tape along the inside edge of the neckline. Lace the back from the waist upward so the bodice lifts and stays snug, then double-knot the tie.
Cleaning
- Do not wash
- Do not dry clean
- Spot clean only by professional cleaner
- Follow material specification for cleaning instructions (Polyester, Satin, Crepe, Mikado, Tulle, Chiffon, Taffeta, etc.)
- Remove brooches or other trims before cleaning
- Do not iron or steam over beads and sequins
- Light steam only – do not iron over pleats, beads, or sequins
How to care for your dress
- Do not turn inside out
- Do not try to clean your dress at home. Spot cleaning should be done by a professional dry cleaner
- Steaming the dress will remove any wrinkles and allow the dress to return to its natural shape
- Sunlight causes fading and discoloration. Keep the dress in a dark space.
- Store your dress by hanging it in a cloth garment bag or in an acid-free box
